Would you pay up even a fraction of a cost for obscene celebrity endorsements & humungous advertisement budgets running from thousands to millions of euros or dollars? We bet you wouldn't want to. That's why we are here. We are able to offer you unbeatable prices on major sports nutrition products. By buying directly from the world's leading ingredient manufacturers, eliminating ALL middlemen (distributors, retailers and other commission agents), we are able to offer rock bottom prices on all major sports nutrition products. We shop around the world to provide you with the very best in business, something even big brands don't bother to.
We offer world's finest quality proteins, flavouring systems, amino acids and standardised herbal extracts to our customers. You won't find us spiking out proteins with cheap amino acids such as Lysine (which is used as pig feed) and creatine monohydrate to spike up the protein levels. Major companies do that to add more profit margins by adding these cheap amino acids (while using inferior quality protein such as WPC30 or WPC70 in just about every protein product they get their hands on while marketing them as "Highly Anabolic Formula". What you see is what you get from us. 100% pure protein with absolutely zero additives added to it. The protein percentage depicted on the label is for real. A certificate of analysis of every products is available on request.
We offer some of the largest range of products that actually work! All the ingredients what we have on offer have undergone extensive scientific human trials on their safety as well as effectiveness.
ZERO PROPRIETARY BLENDS
We don't want our customers to lurch in dark when it comes to knowing how much of a particular ingredient is actually inside the bottle he/she has just bought. No pixie dust amounts to make a product look like "Damn! It's Loaded with SO MANY ingredients". Everything is clearly put down and included in legitimate quantities as per as scientific studies.
r-BGH & ANTIBIOTICS FREE PROTEINS
We make sure that the milk proteins you're using are derived from cows/buffaloes which are NOT treated with r-BGH/Antibiotics, are grass fed, free range (and not tied up year along chugging down GMO Corn feed). We guarantee that all the milk proteins (including whey protein concentrate, isolate, hydrolysate, micellar casein, milk protein isolate, hydrolysed casein) are sourced from leading dairies in Denmark, Switzerland and Germany. One simply cannot get a better quality milk from anywhere in the world than these countries.
VEGAN AMINO ACIDS
Did you know that most branched chain amino acid (BCAA) supplements are made with synthetic amino acids, derived from human hair or bird feathers? Because eating human hair or duck feathers is disgusting, we make sure that all amino acid products we carry are manufactured from 100% natural, raw ingredients (vegetables) of non-animal origin. Guaranteed 100% Vegan Amino Acids with near 100% purity. Impurities found in other brands of amino acids can be as much as six times higher.
STATE OF ART MANUFACTURING FACILITY
All the products are manufactured and packaged at our state of manufacturing facility located in the state of Sachsen, Germany - typical to very high German standards - true to it's "Made in Germany" heritage before exported all the way to India. Due to our centralised manufacturing location in Europe and even shorter lead times, we're able to formulate, manufacture and ship the product at a very fast rate which leads to unparalleled product freshness before it reaches your doorstep.
ZERO ARTIFICIAL FLAVOURS & SWEETENERS
95% or more sports nutrition products in the market are currently loaded with potential harmful artificial flavours, sweeteners, colours and preservatives. Potential side effects may include diminished sex drive, gastrointestinal problems, seizures, dizziness, and migraines, blurred vision, allergic reactions, blood sugar increases and weight gain. Taking products that are loaded with artificial colours, sweeteners and potentially dangerous chemicals seems like we are taking a step back from our ultimate goal - to feel and look great. That is why we choose to create only the best, using evidence-based nutrients from the world's top suppliers, in researched doses without any unnecessary, unproven ingredients making sure that they are naturally flavoured and sweetened to perfection.
Many of us knowingly or unknowingly consume non-veg shiny shells derived from cows, pigs and other animals. Approximately 70% of the companies use gelatin capsules which are cheap. Gelatin is an animal by-product that is formed from collagen, a protein obtained from connective tissues, as well as certain organs of animals, which majority of our consumers see as a major drawback. So, absolutely no religious sentiments to play with, we make sure that all of our capsule products are guaranteed 100% vegetarian/vegan and made from pine-derived plant cellulose, or fermented tapioca – 100% safe and traceable while preservative-free, GMO & gluten free, 100% biodegradable and wholly sustainable. Additionally, unlike gelatin capsules, vegetarian capsules have no known potential health risks, even when consumed in a long term scenario as they are 100% natural and nontoxic.
WHAT ARE BCAAS?
The BCAAs are leucine, isoleucine, and valine. The name "branched-chain amino acids" is derived from the structure of these compounds. Each one has a forked outcropping that looks a bit like a branch, hence the name branched chain amino acids..The three BCAAs are incredibly essential and actually fall into the category of essential amino acids. Essential amino acids are amino acids that the body cannot synthesize on its own and therefore must get adequate amounts through dietary sources. In fact, even though there are about 20 amino acids that the muscles use for growth, the BCAAs comprise roughly a third of the aminos within muscle tissue. So if muscle growth is your goal BCAAs are a must.
TYPES OF BCAAS
1. BCAA POWDERS - Best Results and The Best Bang for your Buck!
The most common way BCAAs are consumed is in powder form. BCAA powders began as straight unflavored powders that you could mix with protein, post-workout or other supplements. These straight powders tasted horrible and could ruin the flavor of even the best tasting protein powder! Today BCAA powders are manufactured by almost every big brand and come in a huge array of delicious flavors. See best BCAA supplements page for top 10.
2. BCAA CAPSULES/CAPLETS/TABLETS/PILLS - Ease of Use, Not the Best of Choices when it comes to Results!
Another popular way to buy BCAA supplements is in capsule or pill form. Generally these products are not as common as BCAA powders because in order to get the required dosage of BCAAs you have to take quite a few pills and the disgestion time is generally slower than powders. In addition, BCAA pills tend to be larger than most other pill supplements.
BCAAS & METABOLISM
It may not seem like the metabolic process of different amino acids matters as long as the end point is muscle tissue. The truth is that the manner in which amino acids are metabolized plays a large role in their functions within the body. The metabolism of BCAAs is different that the metabolic processes of other amino acids. What truly makes the BCAAs special is how they are metabolized. While most amino acids are metabolized in the liver BCAAs are metabolized primarily by muscle. Despite their structural similarities the three branched chain amino acids have different metabolic routes. The breakdown of leucine is accomplished solely through fat pathways. Valine is broken down solely through carbohydrate pathways, and isoleucine through both. The different metabolic pathways of these three amino acids lead to varying requirements for each.
BCAAs, unlike most other amino acids, are metabolized in within muscle tissue, allowing them to be oxidized (used as energy) by muscle cells to produce cellular energy in the form of ATP. ATP is the primary source of energy that fuels muscle contraction and allows you to lift weights.
The fact that leucine, isoleucine, and valine are metabolized within muscle tissue allows them to be a quick energy source when the body needs it. There is a significant increase in BCAA metabolism during prolonged exercise simply because the body requires more energy during periods of stress such as training. This makes BCAAs incredibly effective when taken around the time of your workout routine.
The unique metabolic processes, requirements, and versatility of BCAAs allow them to impact nearly every aspect of training.
BCAAS & PERFORMANCE
Improving performance during training is of utmost importance no matter what your goals. If you are an athlete, improved performance will help you in your sport of choice during actual competition. Improved performance is just as important to bodybuilders since improved performance translates into more weight lifted for more reps, which eventually translates into more muscle growth.
BCAAs have been proven in many studies to be a potent performance enhancer, and as previously mentioned, BCAAs make a great energy source for working muscles because of their unique metabolism. This can have a positive impact on performance. Not only can BCAAs be used as energy themselves but they also enhance fat oxidation in glycogen depleted subjects. This allows individuals to train harder for longer without fatigue due to the higher energy demands being met. This goes for both high intensity training as well as endurance training.
Another way that BCAAs can enhance performance is through their ability to spare glycogen during training. Found as stored carbohydrates within muscle tissue and the liver, glycogen is the favored fuel source for working muscles engaged in high intensity exercise. This makes glycogen availability and preservation vitally important if you wish to continue to train hard for longer periods of time. Studies have shown that by ingesting BCAAs before and during training glycogen levels can be spared by 25%. It is thought that the ingestion of BCAAs boosts blood alanine levels which gets converted to glucose in the liver and then sent back to working muscle to be used as fuel. This glycogen sparing effect of BCAAs will not only allow for longer more intense training sessions but also allows for faster recovery leading to a better workout tomorrow.
BCAAS EFFECTS ON HORMONES
They are the primary determinant for how much muscle someone will build. They are what separate top level bodybuilders from the rest, elite athletes from everyone else, and cause the muscular differences between men and women. They are hormones! The hormones that are of most importance to us as serious lifters are anabolic hormones. Anabolic hormones are hormones within the body that promote protein synthesis (muscle growth), and the most notable anabolic hormones are testosterone, insulin, and growth hormone (GH). These hormones play a large role in controlling your muscle building destiny. Luckily it has been shown that BCAA intake can have a positive effect on anabolic hormone release.
Testosterone may be the most well know of the anabolic hormones. BCAAs can have a positive impact on testosterone levels when consumed pre-training. During intense training it is normal for testosterone levels to rise. After training is ceased testosterone levels will begin to fall back to normal baseline levels. Studies have shown that when athletes were given BCAAs prior to training, post-workout testosterone levels remained elevated for several hours, whereas the control groups noticed a significant drop in testosterone once training ceased. This can go a long way to maximizing growth from every single training session.
Ingestion of BCAAs not only increases testosterone in the post-training period but also builds muscle by improving the body’s testosterone to cortisol ratio. While testosterone is an anabolic hormone and promotes muscle growth, cortisol is a catabolic hormone and breaks down muscle tissue. Anyone looking to build muscle will want testosterone levels to remain high while minimizing the release of cortisol. It has recently been found that taking BCAAs while resistance training results in significantly higher testosterone levels with a lower creatine kinase and cortisol response. This leads to more muscle tissue being built and less muscle tissue being broken down.
Lastly, the amino acid leucine has also shown promise for increasing insulin sensitivity. Essentially, insulin sensitivity ensures that the insulin within your body maintains its effectiveness. This leads to easier fat loss, more muscle growth, and defense against diabetes.
As a natural lifters it is important to take advantage of every opportunity we get to optimize anabolic hormone levels. BCAAs are a safe and effective way to naturally manipulate hormone levels leading to greater results all around.
BCAAS & FAT LOSS
The effects of BCAA intake on fat loss is something that has only been explored in more recent years. Newer research is showing that BCAAs can have a positive effect on fat loss. This doesn’t mean you can eat pizza at every meal with a side of BCAAs and the fat will just melt away though. BCAAs seem to maximize fat loss when one is already on a fat loss diet. On any fat loss diet, carbohydrates will need to be lowered to some degree. It seems that BCAAs ability to spare glycogen and increase insulin sensitivity may play a role in speeding up the results of a fat loss plan.
BCAAs should also be used as a supplement during any fat loss plan because of the muscle preserving effects. On any calorie restricted plan muscle tissue loss is a serious concern that must be addressed. All of the positive effects that BCAAs have on muscle growth will also serve to protect muscle during periods of calorie restriction. It is always important to remember that anything which builds muscle will also preserve muscle.
BCAAS AS SIGNALING MOLECULES
Last, but most certainly not least, of BCAAs many functions is their ability to act as signaling molecules within the body. This has been bringing about some of the most exciting new research within the bodybuilding community in recent years. To get an understanding of how important this is you must first understand the role of protein within the body.
It has long been known that amino acids act as substrate for muscle tissue. This essentially means that when you consume protein, your body will take the amino acids from that protein to compose muscle tissue and other proteins. This is why people often refer to amino acids as building blocks. BCAAs have been proven to be much more than simple building blocks though. Within recent years it has been discovered that BCAAs, particularly leucine, act to send signals to the body that inform it to build muscle.
One of the ways leucine works to signal muscle growth is through it’s interaction with mTOR which stands for mammalian target of rapamycin. The mTOR is located within the cells and, among other things, is responsible for detecting an excess of amino acids. It has been shown to play a key role in regulating muscle hypertrophy (growth). Though this process is not entirely understood, the mTOR pathway has been discovered to be extremely sensitive to the amino acid leucine. Recent tests have shown that when leucine is taken orally it activates mTOR, which activates protein synthesis (muscle growth), and increases a cell’s capacity to produce new proteins (muscle tissue). This means that along with resistance training there is a way to send messages that control growth right at the cellular level. This is truly exciting news.
Many people will ask “If leucine has the greatest effect on muscle growth, then why not take take leucine alone without isoleucine and valine?” It has consistently been shown that the greatest results in protein synthesis are seen when a 2:1:1 ratio of leucine, isoleucine, and valine are taken. When leucine is taken alone it can lower concentrations of the other two amino acids.
It is also important to note, although BCAAs can act to signal muscle growth, there must be a full spectrum of amino acids to act as substrate for muscle growth. This means that you can send signals to your body to build muscle all you want, but if it has nothing to build with you are out of luck. So make sure you ingest enough whole protein every day.
The most important times to ingest BCAA’s are times are before, during, and after training. Here are effective dosages for intake around training.
BODYWEIGHT AND BCAA INTAKE
150 lbs. or less - 10 grams before, during, and after training.
151 lbs. or more - 15 grams before, during, and after training.
This dosage should be split up throughout the day and taken at breakfast, between meals, and before bed.
Although before, during and after training is the most important time to take in BCAA’s there are other times of the day that they are of use. For extra benefit BCAA’s can be taken throughout the day in addition to the BCAA’s taken around training time. This will further increase protein synthesis and reduce muscle tissue breakdown.
New and exciting research is still being conducted on BCAAs and their applications to muscle growth, fat loss, and performance. There are not many supplements in existence that have the ability to affect growth and performance through as many different pathways as BCAAs. While BCAAs have proven benefits as a building block of muscle tissue, their benefits as signaling molecules are truly just being understood. In time BCAAs may just prove to be the most valuable supplement at our disposal. So the next time someone accuses you of being just another meathead talking about protein all the time, you can show them that it is more than just eating plates of chicken and beef…it’s science!